It’s simple yet also deadly effective and hugely profitable. There are many advantages to creating information products. One crucial benefit is that info products are really easy and inexpensive to create.

Before being aware of these secrets, you have to know a little more about info products. These are products which provide individuals information, usually a solution to some sort of difficulty. A product can tell people how to train a dog, shed extra pounds, design a website, cure foul breath, meet members of the opposite sex, create shelves, apply cosmetics, or paint a portrait using oil paintings. An information product can be made in video form, like an ebook, or as an audio recording. Some kinds of info products lend themselves better to one form than another. For example if you are telling people how you can apply makeup you definitely need visuals, so a video might be best. An audio recording wouldn’t do the trick in this instance and an eBook might need to have a large amount of screenshots.

One of the biggest challenges brand new internet marketers deal with is picking what type of information product to create. Since you more than likely intend to make a profit off of this, you need to make an information product which solves a difficulty or shows people how to do something. Solving problems is profitable. Also, you need to make certain that there’s a considerable sized audience for this product, and you want to make sure that they’ve got cash to spend. You wouldn’t want to make an information product which fixes a very obscure problem that is only encountered by a small group of people. And you wouldn’t want to create an information product that attracts a crowd that has no money to spend, such as young teenagers or kids.

Here is a list of evergreen product ideas in which you will always locate a hungry crowd: Weight Loss, Canine training, Pet health, Acne remedies, Curing romantic problems, etc. Provide these individuals with a truly helpful answer to their particular problem and you’ll have a grateful crowd that will return again and again. You shouldn’t merely stick to those items. In case you have a skill and you may teach other people – for instance, putting on makeup or painting a portrait or arts and crafts or home maintenance – by all means make an information product around it.

Information product creation says that you need to make your information product stand out, so you would want to develop a method which lets individuals learn how to do something quickly and easily, and emphasize that whenever promoting your product. If you’re searching for ideas, try and identify what prospective customers need. You can do this by doing some basic Google searches and by visiting online forums or blogs which are geared to the area that you want to create a product for – dog training, weight loss, dating forums, and so on.

Series Introduction:

Web forums are a great way to interact, converse, build community, promote products and ideas, and generate content and relationships online. Even though forums have existed since before the web, there are many people who still do not use forums, who do not know about them, or who think that web forums are more limited than they are. This five part series offers a basic introduction to web forums and answers eight basic but important questions; addresses one of the negative aspects of forums–haters–and how to keep a healthy forum; discusses the basics of running a forum; is frank about common pests and problems which often infest forums; and finally provides five useful reminders about forums.

Part III: Four Questions About Running Your Own Forum

So far, this series has addressed basic questions about forums as well as one of forums’ biggest problems: haters. Fortunately, you learn quickly how to deal with them. If you’ve been bitten by the forum bug, you’re probably considering running your own forum. This article addresses four key things to keep in mind when considering running your own forum.

1. Who controls a forum?
The person or people who control a forum are usually called that forum’s “administrators,” or “admins” for short. These are the people with the highest level of access, who can make any change at any level of the forum. You can identify these users by special colors or text next to their posts. For example, administrators may have the word “Administrator” next to their screen name or avatar.

Administrators sometimes give normal users special privileges on their forums. These special users are usually called “moderators,” or “mods” for short. Mods are sort of like the police of the forum – they watch for violations of the forum rules and dole out discipline accordingly. This is the job they have to do in exchange for being given special powers (such as the ability to delete posts) by the admins. Admins can revoke these powers at any time if they feel that the mods are not doing their jobs right.

2. How hard is it to set up my own forum?
If you’re willing to spend a few bucks a month on it, it couldn’t be easier. There are a few very low priced forum hosting services that will take care of everything for you – you just have to let them know some basics like what you want your forum to be called, what URL you want people to access it at, etc.

It’s also possible to buy a shared hosting account at a provider and to install and configure the forum software yourself. Obviously, this will be a greater investment of time and resources on your part to learn the ins and outs of a particular forum software package. Plus, you still have to pay the shared host provider, so unless you’re using the hosting space to host blogs or other websites, it’s not as good of a deal as just using one of the simple forum hosts.

Finally, it’s possible to buy or lease your own dedicated server and to install forum software on there, but this option is definitely reserved for people who are interested in hosting many forums at once or in reselling their space to others interested in hosting forums. (If you go this route, you can even become your own mini shared host!)

3. How do I get people to come to my forum?
It sounds obvious, but the most important thing is content. If your forum is attached to a larger website, then you already have content – you just have to make sure people see the link to your forum and want to go there to discuss your content.

If your forum isn’t attached to a website, then you need to make sure Google and the other search engines are indexing your forum. Check your search rank by typing in some terms you think are related to your forum and looking at where your forum is in the search results. Are you on the first page? Are you the first hit? Try starting some threads on your forum with prompts for people to discuss. You’ll be surprised how quickly people will start posting if the topics interest them.

4. What rules are there for a forum?
This is up to the administrators of the particular forum to decide. Usually there’s a “forum rules” thread where the rules for that particular forum are laid out for everyone to see. Sometimes, the forum makes you click “I agree” to the rules before you can even register on it. In any case, make sure you are familiar with the rules so that you don’t get moderated for breaking them and lose stature in the community.

After 21 years of traveling the globe selling everything from airplanes to premium internet domain names, I felt it was time to share some of my experiences and insights into the auction world.

Live auctions have been around for thousands of years and is jokingly referred to the “second oldest profession” known to man. It is true that as long as man has traded goods and attempted to establish a fair market value, there have been auctions. Another common saying is that “if it’s sold, it’s sold at auction”. The types of things that are auctioned may surprise you. Did you know that there is a fish auction daily in such places as Boston and Bangor to establish the daily prices? And, every day, antiques and rugs and real estate and livestock is sold at an auction somewhere, all over the world. And, every day, the values of used cars are determined by professional dealer auctions held all over the world, as many as 100 cars per hour sold in each lane by a single auctioneer. 100 cars per hour, per lane, with as many as 16 lanes selling simultaneously, and 100′s of these auctions per day. Now that’s fast and that’s a lot of rolling stock. And, speaking of speed, this is one of the most common misconceptions regarding what an auctioneer does and what an auctioneer is supposed to be doing,…selling fast!?

Hollywood likes to portray the auctioneer as someone who rattles off numbers and words at a rapid-fire pace leaving the crowd and potential buyer scratching their heads in awe. Unfortunately, if an auctioneer is doing this, he is committing a grave injustice to both the buyers and the sellers. I’ll say this very clearly, and often, if the crowd doesn’t understand the numbers they will not bid with confidence and if they aren’t comfortable with the bidding process, the merchandise will not bring the true potential value.

It is true that there are “professional” buyers at many of the dealer auctions and therefore the auctioneer may feel that he can zoom along without problems. My question has always been, what makes someone a “professional” buyer? The fact that they registered as a car dealer at a car auction and were handed a bidder card? How many “professionals” at the dealer-only auction have attended just once or twice and had to learn the hard way that the auctioneer at a car sale doesn’t always say the entire bid amount? That issue is an entire blog session coming in the near future because it is definitely one of my pet peeves and something that I’ve tried hard to change over the years.

Wayne Wheat Is a professional auctioneer who has conducted some of the highest grossing and high-profile auctions in the benefit and fundraising industry since 1990. Wayne is an energetic performer who is comfortable in front of audiences of all sizes and enjoys interacting with bidders. His services include consulting with benefit groups through the auction method to create successful events. On the microphone, the experience and sales ability really makes the difference between an average auction and an exceptional one. Wayne is a two-time World Champion Auctioneer and former President of theTexas Auctioneers Association and Former National Spokesperson for the National Auctioneers Association.